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Trade Marketing Director more...
Location:New York, NY
Company:Luxottica Group
First posted:September 24, 2020

Requisition ID: 240401 


Luxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 9,100 retail stores across the globe.

In North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, Target Optical and Sears Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.

Luxottica’s Wholesale teams deliver the highest quality frames, best-in-class expertise and a deep understanding of products and markets to support our customers and fuel their businesses all over North America.



The Trade Marketing Director leads the Trade Marketing Team and crafts and executes the trade marketing plans for the Company across all Channels of Trade (Department store, Key accounts, Independents) by leveraging the Group's Brands and the category segments (optical and sun). Strategically positions and presents the brand(s) in the most enhancing way in order to achieve defined business objectives established in collaboration with the Sales Team and Brand Management Directors/Teams, in compliance with Luxottica’s goals, guidelines and objectives. The Trade Marketing Director is responsible for the relationship with the Sales Teams – Commercial Leadership Team and also field teams – and with Clients and for developing and executing all programs designed to increase brand visibility/image at the point-of-sale – brick and mortar and on-line - and ultimately product sell-in and sell-through.


  • Works in conjunction with Sales Team/Brand Trade Marketing Manager/Brand Manager to develop and create a trade marketing plan designed to drive business, including visual merchandising tools, sales contests, holiday promotions, seasonal events, etc.
  • Identifies needs and opportunities in terms of trade marketing tools and services for the Brands in order to drive brand image and business in the market and properly and timely requests them to the Brand Teams.
  • Identifies needs and opportunities in terms of trade marketing tools and services for the category in assigned COT and develops them in an appropriate and timely manner.
  • Ensures proper usage and deployment of said trade marketing materials and services for the clients and field sales team.
  • Tracks competitive activity, category issues, retail environment and provides feedback to internal resources.
  • Defines the trade marketing budget and tracks budget of all Trade Marketing spend of COT.


  • Bachelor’s degree
  • 8+ years of Marketing experience
  • 1+ year(s) of Trade/Field Marketing experience
  • High level of understanding in field/trade marketing activities
  • Knowledge of marketing principles and practices
  • Strong interpersonal and communication skills (both verbal and written)
  • High level of computer literacy: Excel, Word and PowerPoint
  • Ability to prioritize and handle multiple responsibilities
  • High level of knowledge of budgeting cost estimating and fiscal management principles and procedures
  • Ability to solve problems quickly, think creatively and thrive in a fast-paced, entrepreneurial environment
  • Motivated self-starter, process-oriented with a high attention to detail and sense of urgency
  • Ability to multi-task in a fast paced environment and flexibility to accommodate demanding project schedules
  • Ability to create and maintain a professional relationship and line of communication with all business contacts, sales force and customers
  • Ability to travel both domestically and internationally (minimum of one retail visit every quarter)


  • Bachelor’s degree in Marketing, Business or Sales

Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.  To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at 1-888-887-3348 or e-mail (be sure to provide your name and contact information for either option so that we may follow up in a timely manner). 

We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.  Native Americans receive preference in accordance with Tribal Law.

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