Digital Strategist #V2

IBM Corporation   Austin, TX   Full-time     Advertising / Marketing / Public Relations
Posted on September 7, 2022

Digital Strategist, IBM Corporation, Austin, TX (Up to 50% telecommuting permitted): Drive results through digital marketing and continuously improve digital strategy and execution. Lead the creation of integrated digital experiences to drive awareness and demand along the customer journey for the systems portfolio worldwide. Work with content, digital, and social teams, as well as user experience and market insights professionals to develop an integrated strategy that engages the target audience and ensure the marketing objectives are strategically aligned across the buyers’ journey. Evaluate and implement improvements on digital strategy. Research the latest digital tools and interactive trends. Optimize SEO. Create integrated and cost-effective digital strategies. Drive value for the organization. Analyze and report on digital campaigns. Utilize: Pearl, Google Analytics, Brightedge, Amplitude, Digital marketing strategy, and Data analysis.

Required: Bachelor’s degree or equivalent and two (2) years of experience as a Marketing Strategist or related. Two (2) years of experience must include utilizing Pearl, Google Analytics, Brightedge, Amplitude, Digital marketing strategy, and Data analysis. 


IBM Corporation

Austin , TX